09 May Digitization in logistics and transport
Digitization in the logistics and transport sector is not a new element. In recent years, the investment made in digitalization has been significantly accelerated, incorporating digital tools into all processes to try to be more efficient.
Even so, and despite the savings of time and money that digitalization investment can mean in the medium and long term, it is still an outstanding initiative in many companies. Or, in some of them, it has been carried out partially, with key elements still to be digitized.
Among others, the first step that many companies have taken has been the digitization to reduce the use of paper.
The use of digital documents verified through electronic signatures, bring many advantages to day-to-day management, and considerable cost savings. At the same time, the loss of documents during the storage, transport and delivery of the goods is avoided.
Another of the most obvious aspects of this digitalization has been the transfer of points of sale or customer service from a physical environment to a digital environment. In which the communication instead of being unidirectional is bidirectional, and in which the user provides a lot of interesting information with which to improve customer service.
Do not forget that in many cases companies decide to bet on these means because it is the clients themselves who demand these services for their own benefit and convenience.
Immediacy has become a real necessity. Therefore, to be able to automate the information about where the location of the merchandise they are waiting for is, it is a practically obligatory answer with which to be able to attend the needs of the clients.
In a relatively short time, elements such as big data and data analysis, the internet of things (IoT), e-commerce, mobile applications, robotization and artificial intelligence will be combined to improve inventory management systems and the improvement of the supply chain.
The goal is to try to have valuable data that allows, by applying the appropriate software, anticipate the future and that the supply chain can plan in advance to market needs through predictive solutions.
As in other sectors, some of the trends that have already been taking place and in which this year will continue to be advanced are:
- The customer is the king.
Robert Craven already mentioned it in his book «Customer is King» (The customer is king). We must work to achieve the level of satisfaction that the client expects when hiring our services. In a market in which the infidelity of customers is becoming more normal, we must treat each client in a special and personalized way.
- Interconnection between technologies.
Nowadays, it does not make much sense to invest in technologies that can not be integrated with other technologies. In such a diverse world and where information can be acquired through such disparate and completely different channels, it is necessary that investments in technology can be interconnected with each other, so that the sum of the data obtained can be evaluated as a whole and thus get better information with which to make decisions that improve the satisfaction of our customers and help us improve our services.
- New capabilities.
As we have already mentioned, transport as we know it until now is being affected by technologies, new mobile devices and ecommerce. The possibilities with the new tools and applications become almost endless.
The use of terminals and mobile applications throughout the supply chain allows us to keep the company in constant contact with its customers, from collection, arrival at the warehouse, during storage and finally during the delivery, which is when we deliver at the customer’s home.
- Autonomous vehicles will soon be on the roads.
As we have already collected in some previous articles. This is not a fad. It will come to stay and will transform the sector even more.
- Smart infrastructures.
The infrastructures will also adapt to the new realities. They will be computerized and digitized. Ports, airports, roads, parking lots, etc., will gradually adopt the new technological elements with the aim of adapting to passengers and increasingly connected vehicles.
In short, the digitalization must reach all those companies that want to maintain high levels of satisfaction, to be able to personalize their service and manage logistics and deliveries in real time and thus respond to the new needs of customers.